For the inauguration of the SO Tower, the building was changed to a giant translucent totem.

The Megamark Company applied a translucent self adhesive film (MACal 9700 Pro) on all the windows of the building.

The Objective : Make a pixel show, designed by the Auditoire agency, in which each window of the building is illuminated to the rhythm of a live electro concert from the French artist Yuksek.